At E-Startups Kenya, a leading IT consultancy firm based in Nairobi, Kenya, we understand the complexities and advantages of using PrestaShop for your e-commerce needs. PrestaShop’s multistore functionality, which has been continuously refined since version 1.5, allows users to manage multiple stores from a single installation. This feature simplifies the management process and enhances your ability to cater to a global market from Nairobi.
Why choose PrestaShop multi-stores for different domains?
Efficient Management
For businesses in Nairobi and throughout Kenya, managing several e-commerce stores is streamlined with PrestaShop’s multistore feature. By installing updates or modules once, they are automatically implemented across all your stores, significantly reducing the administrative overhead at E-Startups Kenya.
Customized Sales Pages
E-Startups Kenya leverages PrestaShop’s capability to create distinct sales pages for different customer segments, such as wholesale and retail. This flexibility allows businesses in Kenya to adjust prices for the same products per store without overlap, ensuring that each market segment receives tailored pricing.
Expansion into Global Markets
As a Nairobi-based business, reaching customers in different geographical locations is crucial. With PrestaShop, you can adjust product pricing based on local economic conditions and currencies, thus optimizing your sales strategy in various markets.
Enhanced Customer Service
Centralizing customer interactions across multiple stores into one system can significantly enhance the efficiency of your customer service. E-Startups Kenya utilizes this feature to ensure that all customer inquiries, regardless of the store they shop at, are managed effectively and seamlessly.
How to enable and configure a multistore in PrestaShop 1.7?
Step 1: Enabling Multistore Mode
Begin by accessing the ‘Configure’ section in your PrestaShop back office. Navigate to ‘Shop Parameters’, select ‘General’, and then activate the ‘Enable Multistore’ option. Saving this setting will display the ‘Multistore’ option under ‘Advanced Parameters’.
Step 2: Setting up a New Store
Under ‘Advanced Parameters’, click on ‘Multistore’. Here, you’ll add a new shop by filling out the necessary details such as the shop name, group, and categories. Choose a theme for the new store and click ‘Save’. You can also import data from another existing store to save time.
Step 3: Finalizing Your Store Setup
Once your store is created, set a unique URL for it by clicking on ‘Click here to set a URL for this shop’. If adjustments are needed, the ‘Edit’ button lets you update any shop details.
Conclusion
PrestaShop’s multistore feature is an invaluable tool for IT consultancy firms like E-Startups Kenya, simplifying the management of multiple e-commerce sites from Nairobi. This functionality not only supports efficient store management but also facilitates expansion and customization to meet diverse market needs. If you’re based in Nairobi or anywhere in Kenya and looking to expand your e-commerce capabilities, E-Startups Kenya can help you utilize PrestaShop to its full potential.
