Naivas Supermarket

Challenge

Naivas Kenya previously operated an online platform built on OpenCart, which struggled with slow loading times attributed to a large inventory of products. Concerns arose regarding data privacy, necessitating a solution to instill trust among users. Additionally, the absence of an efficient store locator feature posed challenges in providing accurate store information to customers. Moreover, the lack of flexible payment plans hindered customer convenience and potentially impacted sales.

Solution

1. PrestaShop

   At E-Startups Kenya, we tailored a comprehensive solution for Naivas Kenya’s online platform utilizing cutting-edge technology to revamp their whole online presence. By implementing a dedicated enterprise platform solution, we successfully optimized Naivas’ website performance, slashing loading times by 50% and bolstering security measures to ensure data privacy, thus fostering trust among users. Our solution not only enhanced user experience but also boosted SEO performance and mobile accessibility, paving the way for Naivas to attract and retain new customers. With PrestaShop’s ability to handle high-volume requests and increase concurrent visitor capacity by 250%, Naivas’ online platform remains responsive and scalable, ready to support the company’s growth. Moreover, our expertise in architecture optimization and secure site migration ensures a seamless transition, empowering Naivas to adapt and deploy their website efficiently as they expand their online presence.

2. Store locator

   E-Startups Kenya has tailored a dynamic solution for Naivas Kenya’s store locator needs by harnessing the power of the PrestaShop Store Locator and Store Pickup module. Our implementation seamlessly integrates with Naivas’ website, allowing customers to easily locate their nearest physical store via Google Maps. With features such as store search by product or address, customers can effortlessly find the most convenient store location based on their preferences. Furthermore, our solution enables customers to obtain directions to the selected store, enhancing their overall shopping experience. The module automatically detects the customer’s location, providing them with information about the nearest store in real-time. Additionally, our store pickup functionality empowers customers to choose the pickup option during checkout, specifying their preferred pickup time and date. This feature streamlines the order pickup process for both customers and store owners, improving operational efficiency. With customizable options for store information display and map themes, Naivas can showcase essential details such as store timings, contact information, and even store images, ensuring an informative and visually appealing store locator experience for their customers.

3. Axeptio

   E-Startups Kenya has integrated Axeptio to enhance Naivas Kenya’s data privacy compliance and customer trust. Axeptio ensures adherence to regulations like GDPR and LPD, while its quick setup and customizable interface seamlessly blend with Naivas’ brand identity. With Axeptio, Naivas centrally manages compliance across stores and languages, securely storing user consent. Customers benefit from transparent cookie usage information and a user-friendly browsing experience. Axeptio’s integration with tracking tools like Google Tag Manager optimizes tag management while respecting user consent. Naivas customers appreciate the transparent, respectful approach to data privacy, ensuring a reliable and pleasant online experience.           

4. Cloudflare

   Partnering with Cloudflare, E-Startups Kenya fortifies Naivas Kenya’s online security and performance. Cloudflare’s robust features enhance website security, safeguarding against cyber threats and ensuring data protection for users. With a 99.9% SLA service, Cloudflare guarantees uninterrupted website access for Naivas customers. Additionally, Cloudflare’s content delivery network (CDN) accelerates website loading times, improving user experience. Naivas benefits from Cloudflare’s architecture optimization, efficiently handling high-volume requests and ensuring website responsiveness during peak traffic. Migrating to Cloudflare’s secure platform empowers Naivas with enhanced security, improved website performance, and reliable uptime, fostering trust and satisfaction among its customers.

5. Aspira

   At E-Startups Kenya, we have integrated Aspira to revolutionize Naivas Kenya’s online payment options. With Aspira’s solution, we’re offering customers unmatched flexibility in payment plans, addressing the previous lack of options. Now, Naivas customers have the freedom to choose payment methods that suit their preferences, elevating their overall shopping experience. By integrating Aspira’s solution, we’re catering to diverse customer needs and potentially boosting sales by providing accessible financing options. This collaboration empowers Naivas to adapt to changing consumer demands and enhance customer satisfaction in the e-commerce landscape.