Buy Now Pay Later (BNPL)

Buy Now Pay Later (BNPL) by E-Startups Kenya

Buy Now Pay Later (BNPL) is a convenient payment option developed by E-Startups Kenya, based in Nairobi, that allows customers to make online and in-store purchases without paying the full amount upfront. This innovation caters to the growing demand for flexible payment solutions and enhances the shopping experience for consumers in Kenya.

Benefits of BNPL

Market Expansion

The expansion of the BNPL market is driven by several factors: Digitalization: Increasing adoption of digital payment methods in Kenya. Merchant Adoption: More merchants in Nairobi and across Kenya offering BNPL options. Popularity Among Younger Consumers: Younger consumers in Nairobi favor BNPL for its flexibility. New Lending Players: Emergence of new players in Kenya offering BNPL services.

Consumer Benefits

Younger consumers particularly favor BNPL services due to several advantages: Flexibility: Enables the purchase of expensive items like laptops and smartphones in installments. Convenience: Facilitates paying for everyday items, such as stationery products, over time.

Market Growth

n 2022, the global BNPL market size reached USD 6.13 billion. The market is projected to exhibit a compound annual growth rate (CAGR) of 26.1% from 2023 to 2030. The total value of global BNPL transactions exceeded USD 200 billion in 2022.

E-Startups Kenya, based in Nairobi, is at the forefront of this financial innovation, providing consumers with flexible payment solutions that meet the demands of the modern shopping landscape in Kenya.